Fandom
Transforming sports fans into team owners
Project Description
Fandom is a securities trading platform focused on providing sports fans with access to exclusive experiences, perks, and merchandise, by buying shares in their favorite team. Fandom came to AE Studio looking to build an app to facilitate these fan investments, and serve as a shop window for the unique experiences and merch offered by each team. As part of their GTM strategy, Fandom elected to focus on women's sports first, with an eye towards extending into other markets in the future. Thus, both the experience and its visual container needed to be appealing, not just to users, but to potential sport franchise partners as well.
YEAR
2024
ROLE
Visual Design Director
EXPERTISE
Branding Experience Design
Deliverables
Refreshed Visual Identity UX and Visual Design for: • Team Investment • Fan Experiences • News Feed • Fan Voting • Shop
Project Description
Fandom is a securities trading platform focused on providing sports fans with access to exclusive experiences, perks, and merchandise, by buying shares in their favorite team. Fandom came to AE Studio looking to build an app to facilitate these fan investments, and serve as a shop window for the unique experiences and merch offered by each team. As part of their GTM strategy, Fandom elected to focus on women's sports first, with an eye towards extending into other markets in the future. Thus, both the experience and its visual container needed to be appealing, not just to users, but to potential sport franchise partners as well.
YEAR
2024
ROLE
Visual Design Director
EXPERTISE
Branding Experience Design
Deliverables
Refreshed Visual Identity UX and Visual Design for: • Team Investment • Fan Experiences • News Feed • Fan Voting • Shop
Project Description
Fandom is a securities trading platform focused on providing sports fans with access to exclusive experiences, perks, and merchandise, by buying shares in their favorite team. Fandom came to AE Studio looking to build an app to facilitate these fan investments, and serve as a shop window for the unique experiences and merch offered by each team. As part of their GTM strategy, Fandom elected to focus on women's sports first, with an eye towards extending into other markets in the future. Thus, both the experience and its visual container needed to be appealing, not just to users, but to potential sport franchise partners as well.
YEAR
2024
ROLE
Visual Design Director
EXPERTISE
Branding Experience Design
Deliverables
Refreshed Visual Identity UX and Visual Design for: • Team Investment • Fan Experiences • News Feed • Fan Voting • Shop
First Impression
Onboarding & Team Selection
The goal from the outset was to design an experience that elicited the same sense of passion and excitement that made the users fans in the first place. Part of our strategy in achieving this was to isolate the subject of dramatic sports imagery to build a narrative around critical, iconic sports moments. Additionally, we elected to dynamically change the color palette of the app to match the team(s) in which the user had chosen to invest.
First Impression
Onboarding & Team Selection
The goal from the outset was to design an experience that elicited the same sense of passion and excitement that made the users fans in the first place. Part of our strategy in achieving this was to isolate the subject of dramatic sports imagery to build a narrative around critical, iconic sports moments. Additionally, we elected to dynamically change the color palette of the app to match the team(s) in which the user had chosen to invest.
First Impression
Onboarding & Team Selection
The goal from the outset was to design an experience that elicited the same sense of passion and excitement that made the users fans in the first place. Part of our strategy in achieving this was to isolate the subject of dramatic sports imagery to build a narrative around critical, iconic sports moments. Additionally, we elected to dynamically change the color palette of the app to match the team(s) in which the user had chosen to invest.
Brand R&D
Foundational Brand Exploration
Securities trading marketed to sports fans is an interesting audience to court. It's an old money product, being served to a much younger, tech-savvy audience. Strategically, we opted to anchor the brand in what we called "loud luxury".
Brand R&D
Foundational Brand Exploration
Securities trading marketed to sports fans is an interesting audience to court. It's an old money product, being served to a much younger, tech-savvy audience. Strategically, we opted to anchor the brand in what we called "loud luxury".
Brand R&D
Foundational Brand Exploration
Securities trading marketed to sports fans is an interesting audience to court. It's an old money product, being served to a much younger, tech-savvy audience. Strategically, we opted to anchor the brand in what we called "loud luxury".
Visual Identity Design
Brand Graphics
The logo needed to be extremely versatile, such that it could be bold an expressive when needed, but also "get out of the way" when sport or team imagery needed to be the hero. I created a simple logo mark that could be used alongside the wordmark, on its own as a graphic gesture, or tesselated into a graphic texture.
Visual Identity Design
Brand Graphics
The logo needed to be extremely versatile, such that it could be bold an expressive when needed, but also "get out of the way" when sport or team imagery needed to be the hero. I created a simple logo mark that could be used alongside the wordmark, on its own as a graphic gesture, or tesselated into a graphic texture.
Visual Identity Design
Brand Graphics
The logo needed to be extremely versatile, such that it could be bold an expressive when needed, but also "get out of the way" when sport or team imagery needed to be the hero. I created a simple logo mark that could be used alongside the wordmark, on its own as a graphic gesture, or tesselated into a graphic texture.
UX & Visual Design
Fan Experiences
Unique "Owners-Only" Experiences were one of the primary selling points of the platform. Accordingly, we needed to build a way for teams to showcase their most exclusive and popular offerings, while still enabling a streamlined traditional browsing experience.
UX & Visual Design
Fan Experiences
Unique "Owners-Only" Experiences were one of the primary selling points of the platform. Accordingly, we needed to build a way for teams to showcase their most exclusive and popular offerings, while still enabling a streamlined traditional browsing experience.
UX & Visual Design
Fan Experiences
Unique "Owners-Only" Experiences were one of the primary selling points of the platform. Accordingly, we needed to build a way for teams to showcase their most exclusive and popular offerings, while still enabling a streamlined traditional browsing experience.
UX & Visual Design
Team Hub
The Team Hub is a central place for the user to manage investments, leverage their shareholder status to vote on team initiatives, as well as stay up-to-date on news coming from their team. These screens are where the dynamic color palette and team imagery really come together to create a more engaging and personalized experience.
UX & Visual Design
Team Hub
The Team Hub is a central place for the user to manage investments, leverage their shareholder status to vote on team initiatives, as well as stay up-to-date on news coming from their team. These screens are where the dynamic color palette and team imagery really come together to create a more engaging and personalized experience.
UX & Visual Design
Team Hub
The Team Hub is a central place for the user to manage investments, leverage their shareholder status to vote on team initiatives, as well as stay up-to-date on news coming from their team. These screens are where the dynamic color palette and team imagery really come together to create a more engaging and personalized experience.
UX & Visual Design
Owners' Shop
Once again, we leveraged dynamic colors and imagery to support the user browsing by a specific team, versus all the teams they've invested in.
UX & Visual Design
Owners' Shop
Once again, we leveraged dynamic colors and imagery to support the user browsing by a specific team, versus all the teams they've invested in.
UX & Visual Design
Owners' Shop
Once again, we leveraged dynamic colors and imagery to support the user browsing by a specific team, versus all the teams they've invested in.
"
Just wanted to thank you for a totally kick ass sprint. You far exceeded every expectation and the work product was really over-delivered. I've gotten some incredibly positive feedback from our investors, who are blown away at what we were able to put together from scratch, so quickly.
Bubba Gramkow
CEO, Fandom
"
Just wanted to thank you for a totally kick ass sprint. You far exceeded every expectation and the work product was really over-delivered. I've gotten some incredibly positive feedback from our investors, who are blown away at what we were able to put together from scratch, so quickly.
Bubba Gramkow
CEO, Fandom
"
Just wanted to thank you for a totally kick ass sprint. You far exceeded every expectation and the work product was really over-delivered. I've gotten some incredibly positive feedback from our investors, who are blown away at what we were able to put together from scratch, so quickly.
Bubba Gramkow
CEO, Fandom
